MARKETING PLAN

 

 

Providing your home the Maximum Exposure to create high volume of Buyer Generation and Activity.

 

Our 3 Level Marketing Approach

 

1ST LEVEL MARKETING: WHERE THE CONSUMER IS SEARCHING ON THE WEB

 

  • -Searchyourhome.com, LuxuryRealEstate.com, and other main Real Estate Branded sites.
  • -Consumer Sites: Zillow, Trulia, Realtor, Redfin, and all other top sites
  • -Ghost Sites: Using Keywords and Analytics in top search sites like Google, Yahoo, Bing, and Safari to generate consumers to your home by community or city in Searchyourhome.com.
  • -Apps: Making it easy for clients to use from Phone or Tablet/IPad with the Searchyourhome APP.

2ND LEVEL MARKETING: CREATING THE BUZZ ABOUT YOUR HOME VIA MEDIAS

 

  • -Social Media Sites where people can talk about your home, keeping your home in front of their eyeballs. Sharing with others to get more traffic to your home: Facebook, Twitter, Instagram, LinkedIn, Google+, YouTube, Pinterest, and others to keep your home fresh and relevant.
  • -Video marketing: Giving consumer a chance to see all areas of the home as if they were there. Many levels of video that are shared in all Medias and internet sites.
  • -Blogging about your property to use the key words that move the Video marketing to the top of searches for the consumer.

3RD LEVEL MARKETING: TOUCHING THE CONSUMERS IN OUR LOCAL MARKET

 

  • -Door knocking: Keeping the property in front of the possible buyers or people who many know of your buyer within your own community.
  • -Mailings: Informational material with the exposure of your home in the local community. Approximately 1-4K pieces out in mailing.
  • -Open Houses by Design: Pre-marketing throughout the week by social media, contacting possible prior consumers in our database, and door knocking current areas with invitations.
  • -Sphere of Influence and Past Clients: Market your home to all current and past clients along with other connections made in community. Approximately 5000 touches from out Database.
  • -Top agents network: Sending your property to all top agents in areas. Approx. 450 along with exposure through Multiple Listing Service to all members/agents.

CONVERSION: MARKETING CAN ONLY BE SUPPORTED WITH GREAT SYSTEMS AND COMMUNICATION FOR GREAT LEAD CONVERSION.

 

  • -Database System/CRM.
  • -Match past and current clients searches to your home to send instant information.
  • -Timed and Alarmed follow up tools to be able to give quick response to capture systems from our marketing via phone/text/email.
 

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Christie  Realty Group Christie Realty Group

Christie Realty Group

License ID: 01036721

805-582-9500

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